• Bill Mason

Why A Focus on Weaknesses Sucks!


A manager who understands and motivates them — the strongest driver of employee engagement.

When you try to accomplish things that you aren't great at, you tend to move more slowly and make more blunders. This is due to the fact that it takes more time and more effort to and higher concentration on things that you are not good at. This is a major cause of unhappiness! So, when you get home, you'll be physically exhausted but emotionally drained. As a result, you won't have any emotional energy left over for what matters most to you: your family, partner, children, friends, and interests!


In addition to being less productive, focusing on your weaknesses can also be harmful to your business. For example, if you are a salesperson it is easy to focus on your weaknesses. After all, they are the things that you need to improve, right?


Wrong! Focusing on your weaknesses actually slows you down and impedes your productivity.


In this blog post, we will discuss why focusing on your strengths is a better strategy for business owners and employees alike. We will also explore how a strengths-based team can help accelerate productivity in the workplace.



A sense of purpose — a particularly strong driver of retention for millennials.

When it comes to business, time is money. The faster you can get things done, the more successful you will be. This is why it is important to focus on your strengths rather than your weaknesses. When you are working on tasks that you are good at, you move faster and make fewer mistakes.

In addition, when you focus on your strengths you are more engaged in your work. This increased engagement leads to higher productivity and better business outcomes.

According to Gallup, many individuals awake and hurry to workplaces that pay well and provide benefits, yet treat them as interchangeable cogs in a machine.


These businesses lack the cultural components that tie employees to engagement and success, including:

  1. The greatest motivator of employee engagement is a manager who understands and inspires them. — the most powerful element for employee engagement.

  2. A sense of purpose, which is especially appealing to millennials.

  3. The potential for development, which is the most common reason individuals leave their jobs, as well as a major attractor for new positions.

A study by Marcus Buckingham and Curt Coffman of the Gallup Organization found that teams that focus on their Strengths-Based Teams outperform those who don't by two times!

Strengths-based teams are also more productive, have lower employee turnover rates, and are generally happier in their jobs. According to Gallup's article on how to develop a strengths-based business, 51% of employees say they are actively looking for a new job or keeping an eye out for vacancies. This dissatisfaction can be caused by toxic corporate cultures


How can you use the strengths of your business instead of the weaknesses?


For individual clients or executives, at Rocket Fuel Coach we give you a package that includes three simple steps.

  1. Take the Clifton Strengths Assessment.

  2. Complete the Strengths Alignment Course - This 5-session course can help you learn more about yourself in just five hours than you might learn in a lifetime through other methods. This training is usually one session a week for one-hour in-person or remotely via zoom. You'll find out about your greatest skills and talents, as well as auxiliary skills, Intrinsic needs, and how your top talents make you come across at times like Mr. Hyde and Dr. Jeckle in this course.

  3. You and I will meet for one-on-one monthly subscription coaching for 6-12 months, where you'll focus on maximizing your strengths while also minimizing your weaknesses. You'll set your goals, and we'll help you achieve them through follow-up, accountability, and commitment to you and your objectives.

The opportunity for growth — the top reason people leave their job, and a primary attractor to new jobs.

This is a much more efficient and successful way to improve employee engagement than focusing on your weaknesses. Strengths-based teams are more productive, have lower turnover rates, and are generally happier in their jobs. When you focus on your strengths, you move faster and make fewer mistakes. You are also more engaged in your work, which leads to higher productivity and better business outcomes.


If you are interested in learning more about Strengths-Based Teams for yourself or your company, please hit the button below to sign up for a 1-hour free consultation or call us directly @ 850-855-3430, to get started on your journey today.


At Rocket Fuel Coach we believe everyone should Focus on their Strengths, and Eradicate Unnecessary Conflict Because When People feel Valued A Companies Profitability Explodes!



We would be happy to help you get started on the path to success!

Bill Mason, CEO/Founder, Rocket Fuel Coach, ACC, CPLC, Birkman's Consultant, COSMO Certified Coach, WeAlign Executive Coach,

24 views0 comments